Photo by Daniel Weiss on Unsplash

The Resilient ReUp program provides virtual training to help small businesses stabilize and overcome disruptions due to COVID-19.

Companies which participate in this training will gain the knowledge, skills and behavior needed to lead in and through crisis. The trainings are a hybrid of virtual modules and post-training sessions conducted by subject matter experts. Asfalis Advisors will provide these trainings through their Road to Resilience™ program. This program delivers robust, effective content that business owners can fit in while still managing the day-to-day of running their business.

The program will provide businesses with a holistic approach to prepare for and recover from business disruptions. The trainings will also utilize proven crisis management strategies, principles of design thinking, leadership and crisis communications resources to help you solve for immediate and long-term disruptions.

Business owners who complete the training will leave with:

  • Simple techniques to understand the principles of business resiliency and apply them to their business
  • Scalable business resilience framework for any size organization to measure momentum and progress
  • Competitive advantage to sustain profitability, a strong operation, and a positive reputation through crisis situations
  • Techniques to pivot their business model amidst uncertainty
  • Participant guide to help you apply the learnings to your business in real time

Training Overview

Module 1 – Crisis Leadership – Leading to and Through Crises

This module will provide substantive steps for business owners to navigate a forward-thinking strategy through the current COVID-19 crisis and beyond. Crisis leaders will be better able to make higher-quality decisions and engage high-yield conversations that produce measurable results for the short and long-term health of the business.

Objective: Provide context, perspective and best practices for how to successfully lead in crisis and pivot in uncertainty.

Outcomes: Business owners will design the knowledge and skills in crisis leadership to include:

  • What is the difference between leadership and crisis leadership?
  • What are techniques to lead in uncertainty?
  • What are the 5 principles of Crisis Leadership?
  • Inclusive Decision Making in Crisis
  • What crisis lessons do business owners keep learning?
  • Is accountability a part of your company culture?

Module 2 – Business Preparedness – How to Come out on the Other Side?

This module will provide awareness for small businesses to understand business continuity and the competitive advantage it provides the organization. Businesses will understand the timeline for business continuity to better manage time and resources through disruptions.

Objective: Provide small businesses the understanding and tools to identify its key products or services, and critical activities to create a strategy to successfully manage business disruptions.

Outcomes: Business owners will develop the knowledge and skills to write a business continuity plan, to include:

  • A simple framework small business can use to achieve resiliency
  • Resiliency terminology small business need to know
  • Transitioning from crisis to continuity
  • How to manage your time in disruption (stakeholder analysis)
  • Understanding small business essential business functions
  • Constraints to Business Continuity
  • Write the business continuity plan

Module 3 – Innovating Through Disruption: How to Pivot Your Business Model?

This module will provide an overview of the discipline of Design Thinking, including how these principles and practices can be used to help companies adapt to rapidly changing market needs. Participants will learn how to frame (and reframe) their challenges to spot non-obvious opportunities. They will also learn how ‘designing with, not for’ key stakeholders and embracing a ‘test-and-learn’ mindset can accelerate innovation while also lowering the risk of failure.

Objective: Provide businesses an approach to using the tools of Design Thinking to successfully innovate their way through business disruptions.

Outcomes: Business owners will develop the knowledge and skills to adapt their products, services, and/or business model using innovation tools such as:

  • Three Lenses of Human-Centered Design (Desirability, Feasibility, Viability)
  • Problem (Re)Framing
  • Design with, not for
  • Test-and-Learn

Module 4 – Crisis Management – Navigating Uncertainty and the Unexpected

This module will provide businesses with techniques to understand what a crisis is for their company, so leaders can better manage time and resources. Businesses will understand how to create a crisis response strategy that can be used in any crisis.

Objective: Provide businesses with the understanding and resources to proactively respond to crises and maintain the organizations reputation, profitability and operations in disruption.

Outcomes: Business owners will develop the knowledge and skills to write a crisis management plan, to include:

  • What’s in a crisis toolkit?
  • Defining a crisis for your business
  • How to assess business impact
  • How to communicate in a crisis?
  • Who is on your crisis management team?
  • Crisis Management Response Guide
  • How to Empower Your People to Act
  • Escalation Protocols – How to activate and deactivate a crisis response?
  • Write the crisis management plan

“Ask the Experts” – Post Training

This hands-on training will provide business owners with access to crisis management and business innovation experts to apply learnings.

Business owners can “ask the experts” pertinent questions and bring up challenges they may be facing in their businesses as a result of COVID-19.

Objective: Provide businesses with subject matter experts post training to dive deeper on virtual modules and apply trainings to their businesses.

Outcomes: Business owners will develop more knowledge on how to apply learnings, to include:

  • New developments with COVID-19 and strategies to help businesses pivot
  • Next practices on how to protect your business

Eligibility Requirements:

  • Effected by the COVID-19 Pandemic
  • Physically located in Charlotte
  • Between 1 and 100 employees
  • NOT in the process of bankruptcy proceedings
  • Started business before January 1, 2020

Documents needed for Application:

  • 2019 IRS Form W-9
  • If the business has over 25 employees, 2019 IRS Form W-3
  • Either being one of the listed industries listed in the NC Governor’s Executive orders relating COVID-19 or a signed and Notarized statement explaining the impact of COVID -19 on the business

Resilient ReUp Grant Frequently Asked Questions:

  1. What businesses are eligible for the grant?

    Businesses which experienced or are experiencing the effects the of COVID19 crisis, are physically located in the Charlotte, have between 1 and 100 employees, are not in the process of bankruptcy proceedings, and started business before January 1, 2020.

  2. How will businesses be selected to receive the grant?

    Businesses who submit completed applications with all documents uploaded will be reviewed by a committee. Selection will be first come. There will be three cohorts of 20 businesses admitted into the program for a total of 60 businesses.

  3. How often will participants be selected?

    Participants will be selected on a rolling basis until each cohort is filled or until December 11, 2020, whichever comes first. The application will be open until funds are exhausted, so submitting your application as soon as possible increases the likelihood of being selected.

  4. How much time will it take a business owner to complete this training?

    Participants will be able to take these courses at their own pace. The courses are part of Asfalis Advisor’s Road to Resilience™ program and delivered in bite size chunks of up to 2 hours. After participants complete the modules, Asfalis Advisors will provide business owners with access to crisis management and business innovation experts for consultation to aid in apply concepts to individual circumstances.

  5. Where did the funds for this program come from?

    The grants program was created through federal funds and provided to the City of Charlotte through the CARES Act, which Congress passed in March 2020.

  6. Is my business eligible if it is located within Mecklenburg County but not within the Charlotte City limits?

    No, only businesses located within the city limits are eligible.

  7. Are nonprofits eligible to apply?

    Yes, nonprofits may apply.

  8. Does it matter where in the City of Charlotte my business is located?

    As long as your office or facility is located in the City limits then the location does not matter.

  9. When will I receive notice if my company is selected as a participant?

    You will receive notice within two weeks of submitting your application.

  10. Is my business eligible to apply for the Resilient ReUp Program if I have previously received other funding?

    If you have received funding or applied to the Access to Capital, Food Support, Hotel/Motel Support, Small Business Innovation Fund: Round 3 small business grant programs you ARE eligible to apply for the Resilient ReUp program.

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