As the world continues to battle with COVID-19, there’s no doubt that it has affected everyone’s lives. In the business world, smaller companies have taken the hardest hit due to little cash flow. As a result, when something as significant as this pandemic hits, it can be devastating to the owner and the employees as well. Nevertheless, rest assured that small businesses can still survive these uncertain times and hope for a better outcome post-pandemic.

If you are a small business owner trying to keep your business afloat amid COVID-19, here are six practical tips for you to follow:

1. Don’t Panic

Remember that nothing good can come out of panic, so compose yourself and keep calm, even when the cash seems to be running out. An effective way to stay calm is to take care of yourself, which will alternatively keep your employees calm. Ultimately, this can create a healthier mindset for everyone to come up with ideas to move forward. If you find yourself faced with challenging decisions, be sure first to step back, and take some time to balance yourself and your mind before making any drastic decisions.

2. Grow Your Social Network

Keep in mind that your social ties are more important than ever, and you can work on this even while you comply with social distancing guidelines, such as focusing on online solutions. You can engage more with people online, whether clients or other businesses and focus on strengthening your relationships with them. At the same time, taking these small steps will also help you reach a more comprehensive network. As your small business reaches a wider audience, the chances of your company surviving this pandemic will be higher!

3. Think Outside The Box

Get creative and think outside the box, but make sure you also connect with your customers. Your connection with them is essential because this will help you identify their specific needs during this period. From there, you will be able to come up with creative solutions that will fulfill their needs.

With so many things that are happening online and the numerous gimmicks that small businesses create these days to get noticed, you must think outside of the box if you want to be noticed by your target market!

4. Always Be Kind

In times when things are tough or you’re under too much stress, never forget to remain kind. Lead your business with compassion and establish trust with the people around you. Think of ways that you can be helpful to others during a global pandemic so that you can cultivate strong relationships with those who will help your business survive.

5. Collaborate With Other Small Businesses

Did you know that collaboration is an effective method to help your company survive? You can reach out to other businesses relevant to yours to work together. Likewise, you can tap into the influencer market to help boost your business’ online presence, which will be extremely helpful to make your company thrive amidst these trying times.

6. Set Achievable Priorities

It’s likely that you’re currently running on limited resources, which is why it’s more important than ever to set your priorities straight. Set your business’s priorities for the next six months on essential expenses and resources you need to maintain your business. Another point is to focus on prioritizing the tasks you need to get done so that you can ensure your business’s survival.


At this point, you now know that small businesses can get through the current global pandemic, although it won’t be easy. Despite the size of your business, you’ve put a significant investment in it, which is why you need to do anything to ensure it survives. As you work on putting the six tips above into effect, don’t forget to take care of yourself at the same time!

Charlotte Open For Business is a platform that caters to small business owners to help them withstand the global pandemic’s effects. Visit us regularly to see what resources are available to small businesses.

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