The holiday season is here. In “normal” times, businesses are busy learning about holiday retail trends and preparing for their sales, events, and other promotions apt for the holidays. However, with the global pandemic continuing to bring much change, it has caused higher unemployment rates and businesses struggling to survive.

In uncertain times like this, business owners need to be more creative in maximizing their sales and taking advantage of the holiday season. The key here is to prepare, and one of the best ways to do this is to be informed about holiday retail trends and predictions for the holidays and utilize some tips to help you boost your sales.

Consumer Spending During The Holidays In 2020

A huge chunk of consumers today will purchase from local retailers this holiday season. The good news for small retailers is that plenty of consumers will have more money to spend on tangible goods to replace expenses for travel, concerts, and other events that have been cut off or limited due to the novel coronavirus.

Because of this, it is highly likely that most of the holiday shopping this year will be done online! This is essentially an excellent reason small businesses are to focus more on building and boosting their digital presence.

The Start Of Holiday Shopping

Many consumers will start shopping early for holidays because many big retailers have begun announcing and implementing their promotions for the holidays. Moreover, consumers would want to get an early start in anticipation of shipping delays due to the pandemic.

Online Shopping

There is also an expected surge in online shopping over the holidays. For this reason, you must be prepared for the influx of traffic that will come to your site. Make sure that your server can accommodate the traffic and check all your systems to guarantee smooth transactions for your clients. If customers are unhappy with their online shopping experience, it is unlikely that they will return again.

Coronavirus Will Not Stop The Holidays

Despite the virus’s adverse effects, many consumers are still looking forward to celebrating their holidays, even with a few tweaks. In fact, half of Americans have started shopping online for the holidays out of boredom, while 48% said they plan to do their holiday shopping online this year.

With that said, small businesses must focus on creativity to reach their audience during the holidays at a time like this. The truth is that competition is tighter than ever as there are now more available companies in the digital space. For this reason, you need to make your small business stand out from your competitors. With retail predictions and consumer behavior, you can create specific strategies that will help boost your brand and keep up with the holiday rush!


Ultimately, there are many ways to promote your brand and keep up with the holiday rush during this uncertain period. By following the tips mentioned above, you’ll be able to find innovative strategies that will help your business keep up with the ever-changing customer demands. Tap into useful platforms you can use and watch your small business thrive despite the pandemic!

Charlotte Open For Business is an open platform created to help small business owners in the city to withstand the impacts of the virus. If you are looking for access to capital for small businesses in Charlotte NC, to help your business survive, then be sure to apply today!

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